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Privacy Policy

Last updated: 9 July 2026

1. Who We Are

Hally AI is a trading name of Hally Group Limited.

Data Controller: Hally Group Limited Trading Name: Hally AI Company Registration Number: 17298107 Registered Office: Unit 5 Connect Business Village 24 Derby Road Liverpool Merseyside England L5 9PR

2. Information We Collect

We may collect:

  • Name
  • Business name
  • Job title
  • Email address
  • Telephone number
  • Information submitted through contact forms
  • Information provided when booking consultations
  • Communications you send to us

We may also collect technical information including browser type, device information, pages visited, referral source, approximate location, website interactions and IP address where applicable.

3. How We Collect Information

Information is collected when you:

  • Visit our website
  • Complete a contact form
  • Book a consultation
  • Email us
  • Interact with embedded third-party services
  • Consent to analytics cookies

4. How We Use Your Information

We use your information to:

  • Respond to enquiries
  • Arrange consultations
  • Provide information about our services
  • Improve our website and user experience
  • Analyse website performance
  • Maintain website security
  • Comply with legal obligations

We do not sell your personal information.

5. Legal Basis for Processing

We process personal information under one or more of the following lawful bases:

  • Legitimate interests
  • Consent
  • Pre-contractual steps
  • Legal obligation

6. Google Analytics

We use Google Analytics 4 to understand how visitors use our website. Analytics cookies are only placed after you have given your consent through our cookie banner. You may withdraw or change your consent at any time.

7. Third-Party Services

We may use trusted providers including Google Analytics, Google Appointment Scheduling, website hosting providers, email service providers and cloud infrastructure providers. These providers process data only where necessary to provide their services.

8. Data Retention

We retain personal information only for as long as necessary to fulfil the purposes described in this policy, comply with legal obligations and maintain appropriate business records.

9. Security

We use appropriate technical and organisational measures to protect personal information from unauthorised access, loss, misuse or disclosure. However, no online system can be guaranteed to be completely secure.

10. International Transfers

Some of our service providers may process personal information outside the United Kingdom. Where this occurs, appropriate safeguards are implemented in accordance with UK data protection law.

11. Your Rights

Under UK GDPR you may have the right to:

  • Access your personal information
  • Correct inaccurate information
  • Request deletion
  • Restrict processing
  • Object to processing
  • Withdraw consent
  • Request data portability
  • Lodge a complaint with the Information Commissioner's Office (ICO).

12. Changes to this Policy

We may update this Privacy Policy from time to time. The latest version will always be published on this website with the updated revision date.

13. Contact

If you have any questions about this Privacy Policy or how we process your personal information, please contact Hally AI using the contact details published on this website.

Hally AI — Making AI Practical

Practical AI consultancy for ambitious businesses.

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© 2026 Hally AI. All rights reserved.Hally AI is a trading name of Hally Group Limited (Company No. 17298107), registered in England and Wales.